Cape
Rounding up the Cape

Cape service the world's energy industries,
the business has flourished in recent years.
Unfortunately so have messy variations
on its logo, as it expanded and acquired.

Rather than rig up a revamp, we undertook
a refined, global brand analysis. Key staff,
customers and business partners were all
interviewed; branding position agreed;
a universal logo created and implemented
- a wraparound Cape.